Invitation Network Marketing
Become the Hunted not the Hunter!
Are you buying leads from third party sources? Are you approaching every living, breathing human being with your opportunity?
If you are doing any of the above things, you are not employing invitation network marketing. What I mean by invitation network marketing is that you are inviting interested prospects into your world through marketing techniques and they are contacting you for additional information.
The Prospect Contacts You!
These are people that found your capture page, website, classified ad, etc.. and are motivated enough to fill out a form, send an email, or pick up the phone and contact you. Do you think these are good prospects?
Do you think these are better qualified leads than cold calling people that have never heard of you or are not even interested in starting a home based business? The answer is obvious, and you must start learning the philosophy behind invitation marketing or you will continue to waste time and money chasing people with no interest in your opportunity.
To be successful in Network Marketing you must have a continuous flow of leads.
If you have no leads, you have no way to grow your down line and eventually you will fail. By inviting people to contact you for more information you are not only creating leads but they are coming from people actively seeking a home based business. These are the people you want to talk to.
Where should you start?
The first thing to do is get at least one capture page and direct people to it. A capture page has one and only one objective. To present enough information about your opportunity to get the reader to fill out the form including their name, email address and phone number which allows you to contact them with additional information.
All of your marketing should point people to your capture page. Every classified ad, flier, website and business card need to point there, so you can gather information for the follow up.
If you are truly serious about attracting people to you than you must be prepared to invest a couple of dollars into learning how to do it properly.
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