Are You A Solution Provider or a Sales Pitch Expert?
I was recently speaking with a network marketer on the phone. He was not a member of my team, but he called me after finding my website Free Network Marketing Training and tips website for some advice.
He said that he was doing a great job of attracting people to his capture pages and website, but he was not getting any people to sign up with his opportunity.
I asked him, “When you call an interested person on the phone, how does the conversation usually go?”
His answer, “Well, I basically give him an overview of the opportunity and why my product is better than the competitors and how our compensation plan is by far the best out there. I handle all objections and go for the close.”
Let’s stop there folks. To make a long story short, I gave him a quick analysis about why nobody was signing on with him.
Guess what? That was exactly what his upline trained him to do! They told him that was the key to success, and gave him a script and objection sheet.
Why was nobody interested in joining him?
It came down to VALUE. His presentation was of no value to the person on the other end of the phone. People are not looking for products or companies to join. They are looking for a solution to a problem. A good example would be; they need more money to pay bills. Or, maybe they want to be able to work from home so they can spend more time with their family. Every single person is looking for a solution.
More importantly, each person has their own unique set of circumstances that may or may not be a fit for your opportunity. How can you ever know this if you just pitch your product?
When you call a prospect about your opportunity, how much time do you spend listening to their problem. Do you ask them why they are looking to start a home business, or do you go right into to your opportunity? Do you create a dialog beyond your opportunity and try to connect on a personal level with the person?
Put yourself in the shoes of the person on the phone with you. Are you offering them a solution or just rattling on about how great your opportunity is? What the person really wants to know is how are you going to help him or her become successful if they get involved.
What value do you bring to the table that creates a perception that you are a leader and the right person?
It is the science of positioning YOURSELF as an expert who can help people achieve what they are looking for.
Now I know you might be thinking, “but I don’t even know how to get what I’m looking for. How could I ever be considered an expert?”
Again, you have to add value to people’s lives.
Telling a person how much money other’s are making, or how great your product is, brings zero value to the table. Hard selling people without even knowing their current situation or problem brings zero value to the table.
Stop pitching your opportunity!
I never talk about my opportunity until I have listened to my potential partners situation and asked questions about their lifestyle. Only then, do I determine if my opportunity is even right for them. There have been many times where it was obvious that the person was not suited for my opportunity and signing them up would only lead to failure.
If you truly want to be successful at network marketing and building a solid team, remember, It is not about how many people you sponsor, it’s about who you sponsor.
How exactly do you bring value to their life? You offer them real solutions to their problem. You present them with a plan and a system geared to help them get started and become successful based on their individual needs and abilities. You send them to resources that will help them learn and increase their value to the people they will come in contact with.
There are numerous ways you can position yourself so that your prospects like you, respect you, and JOIN YOU in your business.
When you work with a MLM Training Team you should be plugged into marketing and mindset knowledge that is easy to learn but also easy to teach.
Here is a hint…there is a fundamental piece to attraction marketing that you HAVE to have in order to be successful.
You have to BRAND yourself…
In my 5 day New Direction Network Marketing Training Boot Camp I talk about branding yourself. If you would like to subscribe just go to www.NewDirectionNetworkMarketing.com and sign up.
If you are serious about enrolling more people into your opportunity, start listening and stop talking. Take a real interest in every person you speak with, and do not be afraid to let people go if it is apparent that your opportunity is not for them. Be honest and up front with people. Do not promise success without telling them the hard work required to be successful. Position yourself as an expert and be a leader. Do these things and you will start to grow your down line with quality people that will enjoy working with you.
Do you want Free Network Marketing Training ?
Do you want to take your own Network Marketing business to the next level? It is time to start finding your own training solutions and stop relying on your upline for all your training. There are tons of free training tips and training sites on the internet and you must start using them. For more about Jeffrey Taylor go to my website www.EarnMyBusiness.com